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<h1 id="the-smartup-experiment-overview"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M6 22a3 3 0 0 1-3-3c0-.6.18-1.16.5-1.63L9 7.81V6a1 1 0 0 1-1-1V4a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v1a1 1 0 0 1-1 1v1.81l5.5 9.56c.32.47.5 1.03.5 1.63a3 3 0 0 1-3 3zm-1-3a1 1 0 0 0 1 1h12a1 1 0 0 0 1-1c0-.21-.07-.41-.18-.57l-2.29-3.96L14 17l-5.07-5.07-3.75 6.5c-.11.16-.18.36-.18.57m8-9a1 1 0 0 0-1 1 1 1 0 0 0 1 1 1 1 0 0 0 1-1 1 1 0 0 0-1-1"/></svg></span> The <abbr title="A digital cooperative that builds tools for resilience and SDG advancement through trustworthy collective systems.">Smartup</abbr> Experiment - Overview<a class="headerlink" href="#the-smartup-experiment-overview" title="Permanent link">&para;</a></h1>
<div class="admonition info">
<p class="admonition-title">What is this?</p>
<p>Your quick guide to understanding Smartups - a new kind of organization that fixes what's broken in how we build technology for global challenges. Each section links to detailed explanations.</p>
</div>
<hr />
<details class="tip">
<summary>just give me the abstract</summary>
<p>The <abbr title="A digital cooperative that builds tools for resilience and SDG advancement through trustworthy collective systems.">Smartup</abbr> Hypothese is a set of rules, processes, workflows and tools that together form an operation system designed to have large group of people work together efficiently, transparant and mission-driven on tools that should help people drive the SDG’s forward. In essence we are trying to build a better toolkit for future generations. The operation system is described below as a living oranganism. We’ll dive in it’s it’s natural habitat, it’s anatomy, it’s metabolism and In a <abbr title="A digital cooperative that builds tools for resilience and SDG advancement through trustworthy collective systems.">Smartup</abbr>, “citizens” work collaboratively and interchangeably on ideas that have the potential to break old paradigms and show new ways forward. It is an organization designed to create tools for people to work both on and within their communities.</p>
</details>
<h2 id="whats-a-smartup">What's a <abbr title="A digital cooperative that builds tools for resilience and SDG advancement through trustworthy collective systems.">Smartup</abbr>?<a class="headerlink" href="#whats-a-smartup" title="Permanent link">&para;</a></h2>
<p>A <abbr title="A digital cooperative that builds tools for resilience and SDG advancement through trustworthy collective systems.">Smartup</abbr> is the <strong>opposite of a startup</strong>. Instead of racing toward an exit for venture capitalists, we're building sustainable technology businesses that tackle UN Sustainable Development Goals.</p>
<p><strong>The key difference</strong>: Everyone who contributes owns an equal share. Everyone sees every decision. Everyone focuses on impact, not stock prices.</p>
<h2 id="the-three-system-adjustments">The Three System Adjustments<a class="headerlink" href="#the-three-system-adjustments" title="Permanent link">&para;</a></h2>
<p>We identified <a href="../the-observation/">three system faults</a> blocking SDG progress. Here's how Smartups fix them:</p>
<h3 id="social-adjustment-from-hamsters-in-the-wheel-to-collective-power"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M12 5.5A3.5 3.5 0 0 1 15.5 9a3.5 3.5 0 0 1-3.5 3.5A3.5 3.5 0 0 1 8.5 9 3.5 3.5 0 0 1 12 5.5M5 8c.56 0 1.08.15 1.53.42-.15 1.43.27 2.85 1.13 3.96C7.16 13.34 6.16 14 5 14a3 3 0 0 1-3-3 3 3 0 0 1 3-3m14 0a3 3 0 0 1 3 3 3 3 0 0 1-3 3c-1.16 0-2.16-.66-2.66-1.62a5.54 5.54 0 0 0 1.13-3.96c.45-.27.97-.42 1.53-.42M5.5 18.25c0-2.07 2.91-3.75 6.5-3.75s6.5 1.68 6.5 3.75V20h-13zM0 20v-1.5c0-1.39 1.89-2.56 4.45-2.9-.59.68-.95 1.62-.95 2.65V20zm24 0h-3.5v-1.75c0-1.03-.36-1.97-.95-2.65 2.56.34 4.45 1.51 4.45 2.9z"/></svg></span> Social Adjustment: From "Hamsters in the Wheel" to Collective Power<a class="headerlink" href="#social-adjustment-from-hamsters-in-the-wheel-to-collective-power" title="Permanent link">&para;</a></h3>
<p><strong>The Problem</strong>: People feel powerless, trapped in systems that benefit from their distraction<br>
<strong>Our Fix</strong>: Democratic ownership and governance where every contributor has equal voice and stake</p>
<p>Key innovations:
- <a href="../social-subsystem/#the-six-groups-of-productivity">The 6 Groups structure</a> for organized collaboration
- <a href="../social-subsystem/#the-adm-triangle-our-operating-system"><abbr title="Attacker–Defender–Midfielder triad. Ensures initiation, review, and automation are always present in work processes.">ADM Triangle</abbr></a> for balanced decision-making<br />
- <a href="../social-subsystem/#the-buddy-system-never-work-alone">Buddy System</a> ensuring no one works alone
- <a href="../social-subsystem/#identity-protocols-who-we-become-in-each-space">Identity Protocols</a> for fluid role-shifting</p>
<p><a href="../social-subsystem/"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> Explore the social subsystem</a></p>
<h3 id="technical-adjustment-from-isolated-users-to-collective-intelligence"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 1h16a1 1 0 0 1 1 1v4a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1V2a1 1 0 0 1 1-1m0 8h16a1 1 0 0 1 1 1v4a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1v-4a1 1 0 0 1 1-1m0 8h16a1 1 0 0 1 1 1v4a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1v-4a1 1 0 0 1 1-1M9 5h1V3H9zm0 8h1v-2H9zm0 8h1v-2H9zM5 3v2h2V3zm0 8v2h2v-2zm0 8v2h2v-2z"/></svg></span> Technical Adjustment: From "Isolated Users" to Collective Intelligence<a class="headerlink" href="#technical-adjustment-from-isolated-users-to-collective-intelligence" title="Permanent link">&para;</a></h3>
<p><strong>The Problem</strong>: Technology treats us as individual consumers, not collaborating citizens<br>
<strong>Our Fix</strong>: Tools and economics designed for group productivity</p>
<p>Key innovations:
- <a href="../technical-subsystem/#labor-economics-how-work-gets-valued">Dual Currency System</a> (SC for work, SK for community)
- <a href="../technical-subsystem/#revenue-model-the-four-license-system">Four License Model</a> ensuring open access
- <a href="../technical-subsystem/#the-technical-stack-tools-for-collective-intelligence">EU-Sovereign Tech Stack</a>
- <a href="../technical-subsystem/#business-operations">Transparent Treasury</a> where every euro is visible</p>
<p><a href="../technical-subsystem/"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> Explore the technical subsystem</a></p>
<h3 id="external-adjustment-from-distorted-incentives-to-planetary-focus"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M17.9 17.39c-.26-.8-1.01-1.39-1.9-1.39h-1v-3a1 1 0 0 0-1-1H8v-2h2a1 1 0 0 0 1-1V7h2a2 2 0 0 0 2-2v-.41a7.984 7.984 0 0 1 2.9 12.8M11 19.93c-3.95-.49-7-3.85-7-7.93 0-.62.08-1.22.21-1.79L9 15v1a2 2 0 0 0 2 2m1-16A10 10 0 0 0 2 12a10 10 0 0 0 10 10 10 10 0 0 0 10-10A10 10 0 0 0 12 2"/></svg></span> External Adjustment: From "Distorted Incentives" to Planetary Focus<a class="headerlink" href="#external-adjustment-from-distorted-incentives-to-planetary-focus" title="Permanent link">&para;</a></h3>
<p><strong>The Problem</strong>: National interests and profit motives override global needs<br>
<strong>Our Fix</strong>: Digital-first organizations beyond borders</p>
<p>Key innovations:
- Borderless operations (work from anywhere)
- Equal pay globally (same task = same pay)
- <a href="../external-subsystem/#beyond-borders-beyond-politics">Defocused from politics</a> (SDGs always on horizon)
- Future UN recognition as planetary entities</p>
<p><a href="../external-subsystem/"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> Explore the external subsystem</a></p>
<h2 id="quick-start-guide">Quick Start Guide<a class="headerlink" href="#quick-start-guide" title="Permanent link">&para;</a></h2>
<div class="grid cards">
<ul>
<li>
<p><span class="twemoji lg middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="m15.07 11.25-.9.92C13.45 12.89 13 13.5 13 15h-2v-.5c0-1.11.45-2.11 1.17-2.83l1.24-1.26c.37-.36.59-.86.59-1.41a2 2 0 0 0-2-2 2 2 0 0 0-2 2H8a4 4 0 0 1 4-4 4 4 0 0 1 4 4 3.2 3.2 0 0 1-.93 2.25M13 19h-2v-2h2M12 2A10 10 0 0 0 2 12a10 10 0 0 0 10 10 10 10 0 0 0 10-10c0-5.53-4.5-10-10-10"/></svg></span> <strong>How do I join?</strong>
---</p>
<ol>
<li>Visit <a href="https://opencollective.com/smartup-zero">Open Collective</a><br></li>
<li>Choose your license type<br></li>
<li>Enter our <a href="https://matrix.to/#/#smartup-zero:matrix.org">Matrix space</a><br></li>
</ol>
<p><a href="../technical-subsystem/#revenue-model-the-four-license-system"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> See license options</a></p>
</li>
<li>
<p><span class="twemoji lg middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M15 18.5c-2.5 0-4.68-1.42-5.76-3.5H15l1-2H8.58c-.05-.33-.08-.66-.08-1s.03-.67.08-1H15l1-2H9.24A6.49 6.49 0 0 1 15 5.5c1.61 0 3.09.59 4.23 1.57L21 5.3A8.96 8.96 0 0 0 15 3c-3.92 0-7.24 2.5-8.5 6H3l-1 2h4.06c-.06.33-.06.66-.06 1s0 .67.06 1H3l-1 2h4.5c1.26 3.5 4.58 6 8.5 6 2.31 0 4.41-.87 6-2.3l-1.78-1.77c-1.13.98-2.6 1.57-4.22 1.57"/></svg></span> <strong>How do I earn?</strong>
---</p>
<ol>
<li>Find tasks in <a href="https://smartup-zero-forgejo.fly.dev">Forgejo</a><br></li>
<li>Complete work<br></li>
<li>Earn <abbr title="Tokenized internal currency (1 SC = 1 EUR claim on treasury). Earned through completing tasks.">Smartup Credits</abbr><br></li>
<li>Cash out when treasury allows<br></li>
</ol>
<p><a href="../technical-subsystem/#labor-economics-how-work-gets-valued"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> Learn about SC</a></p>
</li>
<li>
<p><span class="twemoji lg middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M18 13h-.68l-2 2h1.91L19 17H5l1.78-2h2.05l-2-2H6l-3 3v4a2 2 0 0 0 2 2h14a2 2 0 0 0 2-2v-4zm-1-5.05-4.95 4.95L8.5 9.36l4.96-4.95zm-4.24-5.66L6.39 8.66a.996.996 0 0 0 0 1.41L11.34 15c.39.41 1.02.41 1.41 0l6.36-6.34a.996.996 0 0 0 0-1.41L14.16 2.3a.975.975 0 0 0-1.4-.01"/></svg></span> <strong>What are my rights?</strong>
---</p>
<ul>
<li>Equal vote in decisions<br></li>
<li>Equal ownership share<br></li>
<li>Access to all information<br></li>
<li>Choose your own path<br></li>
</ul>
<p><a href="../social-subsystem/#democratic-by-nature-military-in-execution"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> See governance model</a></p>
</li>
<li>
<p><span class="twemoji lg middle"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M11 2v2.07A8 8 0 0 0 4.07 11H2v2h2.07A8 8 0 0 0 11 19.93V22h2v-2.07A8 8 0 0 0 19.93 13H22v-2h-2.07A8 8 0 0 0 13 4.07V2m-2 4.08V8h2V6.09c2.5.41 4.5 2.41 4.92 4.91H16v2h1.91c-.41 2.5-2.41 4.5-4.91 4.92V16h-2v1.91C8.5 17.5 6.5 15.5 6.08 13H8v-2H6.09C6.5 8.5 8.5 6.5 11 6.08M12 11a1 1 0 0 0-1 1 1 1 0 0 0 1 1 1 1 0 0 0 1-1 1 1 0 0 0-1-1"/></svg></span> <strong>What are we building?</strong>
---
Currently: <a href="../smartup-zero/onlife.md"><abbr title="First pilot project of Smartup Zero—decentralized emergency citizen mesh network prototype.">ONLIFE</abbr></a><br>
Emergency communication<br>
Works without internet<br>
Open source forever<br></p>
<p><a href="../smartup-zero/current-status.md"><span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span> Track progress</a></p>
</li>
</ul>
</div>
<h2 id="why-this-matters">Why This Matters<a class="headerlink" href="#why-this-matters" title="Permanent link">&para;</a></h2>
<p><strong>For You</strong>: Fair pay, equal ownership, learn while earning, work on meaningful problems</p>
<p><strong>For the Planet</strong>: Professional teams building real solutions for SDGs, not another ad platform</p>
<div class="admonition quote">
<p class="admonition-title">The Bottom Line</p>
<p>"We're proving that business discipline and public good aren't opposites. You can build professional technology companies that pay fairly, share ownership equally, and stay focused on what matters: solving humanity's biggest challenges."</p>
</div>
<h2 id="ready-to-dive-deeper">Ready to Dive Deeper?<a class="headerlink" href="#ready-to-dive-deeper" title="Permanent link">&para;</a></h2>
<div class="grid">
<p><span class="twemoji lg"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M12 5.5A3.5 3.5 0 0 1 15.5 9a3.5 3.5 0 0 1-3.5 3.5A3.5 3.5 0 0 1 8.5 9 3.5 3.5 0 0 1 12 5.5M5 8c.56 0 1.08.15 1.53.42-.15 1.43.27 2.85 1.13 3.96C7.16 13.34 6.16 14 5 14a3 3 0 0 1-3-3 3 3 0 0 1 3-3m14 0a3 3 0 0 1 3 3 3 3 0 0 1-3 3c-1.16 0-2.16-.66-2.66-1.62a5.54 5.54 0 0 0 1.13-3.96c.45-.27.97-.42 1.53-.42M5.5 18.25c0-2.07 2.91-3.75 6.5-3.75s6.5 1.68 6.5 3.75V20h-13zM0 20v-1.5c0-1.39 1.89-2.56 4.45-2.9-.59.68-.95 1.62-.95 2.65V20zm24 0h-3.5v-1.75c0-1.03-.36-1.97-.95-2.65 2.56.34 4.45 1.51 4.45 2.9z"/></svg></span></p>
<p><strong>Social Innovation</strong></p>
<p>How we organize collectively</p>
<p><a class="md-button" href="../social-subsystem/">Explore Social Subsystem <span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span></a></p>
<p><span class="twemoji lg"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 1h16a1 1 0 0 1 1 1v4a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1V2a1 1 0 0 1 1-1m0 8h16a1 1 0 0 1 1 1v4a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1v-4a1 1 0 0 1 1-1m0 8h16a1 1 0 0 1 1 1v4a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1v-4a1 1 0 0 1 1-1M9 5h1V3H9zm0 8h1v-2H9zm0 8h1v-2H9zM5 3v2h2V3zm0 8v2h2v-2zm0 8v2h2v-2z"/></svg></span></p>
<p><strong>Technical Innovation</strong></p>
<p>How we work and get paid</p>
<p><a class="md-button" href="../technical-subsystem/">Explore Technical Subsystem <span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span></a></p>
<p><span class="twemoji lg"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M17.9 17.39c-.26-.8-1.01-1.39-1.9-1.39h-1v-3a1 1 0 0 0-1-1H8v-2h2a1 1 0 0 0 1-1V7h2a2 2 0 0 0 2-2v-.41a7.984 7.984 0 0 1 2.9 12.8M11 19.93c-3.95-.49-7-3.85-7-7.93 0-.62.08-1.22.21-1.79L9 15v1a2 2 0 0 0 2 2m1-16A10 10 0 0 0 2 12a10 10 0 0 0 10 10 10 10 0 0 0 10-10A10 10 0 0 0 12 2"/></svg></span></p>
<p><strong>External Innovation</strong></p>
<p>How we transcend borders</p>
<p><a class="md-button" href="../external-subsystem/">Explore External Subsystem <span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span></a></p>
</div>
<hr />
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<p><span class="twemoji lg"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M13 12h7v1.5h-7m0-4h7V11h-7m0 3.5h7V16h-7m8-12H3a2 2 0 0 0-2 2v13a2 2 0 0 0 2 2h18a2 2 0 0 0 2-2V6a2 2 0 0 0-2-2m0 15h-9V6h9"/></svg></span></p>
<p><strong>Start from Why</strong></p>
<p>Understand the problems first</p>
<p><a class="md-button" href="../the-observation/">Read the <abbr title="Analytical foundation for Smartup Zero. Critiques systemic obstacles to collective action for the SDGs.">Observation</abbr> <span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span></a></p>
<p><span class="twemoji lg"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="m13.13 22.19-1.63-3.83c1.57-.58 3.04-1.36 4.4-2.27zM5.64 12.5l-3.83-1.63 6.1-2.77C7 9.46 6.22 10.93 5.64 12.5M21.61 2.39S16.66.269 11 5.93c-2.19 2.19-3.5 4.6-4.35 6.71-.28.75-.09 1.57.46 2.13l2.13 2.12c.55.56 1.37.74 2.12.46A19.1 19.1 0 0 0 18.07 13c5.66-5.66 3.54-10.61 3.54-10.61m-7.07 7.07c-.78-.78-.78-2.05 0-2.83s2.05-.78 2.83 0c.77.78.78 2.05 0 2.83s-2.05.78-2.83 0m-5.66 7.07-1.41-1.41zM6.24 22l3.64-3.64c-.34-.09-.67-.24-.97-.45L4.83 22zM2 22h1.41l4.77-4.76-1.42-1.41L2 20.59zm0-2.83 4.09-4.08c-.21-.3-.36-.62-.45-.97L2 17.76z"/></svg></span></p>
<p><strong>Join the Movement</strong></p>
<p>Become part of <abbr title="A digital cooperative that builds tools for resilience and SDG advancement through trustworthy collective systems.">Smartup</abbr> Zero</p>
<p><a class="md-button md-button--primary" href="https://opencollective.com/smartup-zero">Start Contributing <span class="twemoji"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M4 11v2h12l-5.5 5.5 1.42 1.42L19.84 12l-7.92-7.92L10.5 5.5 16 11z"/></svg></span></a></p>
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2025-07-23
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