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The Smartup Experiment - Overview

What is this?

Your quick guide to understanding Smartups - a new kind of organization that fixes what's broken in how we build technology for global challenges. Each section links to detailed explanations.


just give me the abstract

The Smartup Hypothese is a set of rules, processes, workflows and tools that together form an operation system designed to have large group of people work together efficiently, transparant and mission-driven on tools that should help people drive the SDG’s forward. In essence we are trying to build a better toolkit for future generations. The operation system is described below as a living oranganism. We’ll dive in it’s it’s natural habitat, it’s anatomy, it’s metabolism and In a Smartup, “citizens” work collaboratively and interchangeably on ideas that have the potential to break old paradigms and show new ways forward. It is an organization designed to create tools for people to work both on and within their communities.

What's a Smartup?

A Smartup is the opposite of a startup. Instead of racing toward an exit for venture capitalists, we're building sustainable technology businesses that tackle UN Sustainable Development Goals.

The key difference: Everyone who contributes owns an equal share. Everyone sees every decision. Everyone focuses on impact, not stock prices.

The Three System Adjustments

We identified three system faults blocking SDG progress. Here's how Smartups fix them:

Social Adjustment: From "Hamsters in the Wheel" to Collective Power

The Problem: People feel powerless, trapped in systems that benefit from their distraction
Our Fix: Democratic ownership and governance where every contributor has equal voice and stake

Key innovations: - The 6 Groups structure for organized collaboration - ADM Triangle for balanced decision-making
- Buddy System ensuring no one works alone - Identity Protocols for fluid role-shifting

Explore the social subsystem

Technical Adjustment: From "Isolated Users" to Collective Intelligence

The Problem: Technology treats us as individual consumers, not collaborating citizens
Our Fix: Tools and economics designed for group productivity

Key innovations: - Dual Currency System (SC for work, SK for community) - Four License Model ensuring open access - EU-Sovereign Tech Stack - Transparent Treasury where every euro is visible

Explore the technical subsystem

External Adjustment: From "Distorted Incentives" to Planetary Focus

The Problem: National interests and profit motives override global needs
Our Fix: Digital-first organizations beyond borders

Key innovations: - Borderless operations (work from anywhere) - Equal pay globally (same task = same pay) - Defocused from politics (SDGs always on horizon) - Future UN recognition as planetary entities

Explore the external subsystem

Quick Start Guide

Why This Matters

For You: Fair pay, equal ownership, learn while earning, work on meaningful problems

For the Planet: Professional teams building real solutions for SDGs, not another ad platform

The Bottom Line

"We're proving that business discipline and public good aren't opposites. You can build professional technology companies that pay fairly, share ownership equally, and stay focused on what matters: solving humanity's biggest challenges."

Ready to Dive Deeper?

Social Innovation

How we organize collectively

Explore Social Subsystem

Technical Innovation

How we work and get paid

Explore Technical Subsystem

External Innovation

How we transcend borders

Explore External Subsystem


Start from Why

Understand the problems first

Read the Observation

Join the Movement

Become part of Smartup Zero

Start Contributing