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+This guide ensures consistent content across the 0_timeline website. All contributors should reference this when creating or editing content. Our goal is to make complex ideas accessible while maintaining the experimental, transparent spirit of Smartup Zero.
+
+## 🎨 Visual Language
+
+### Icon Dictionary
+
+Always use these icons for consistency across all pages:
+
+| Concept | Icon Code | Usage |
+|---------|-----------|--------|
+| **Organizational Structure** |
+| General Forum | `:material-forum:` | Public discussions, voting, governance |
+| Workplace | `:material-briefcase:` | Worker-only spaces and content |
+| Teams | `:material-account-group:` | Team-related content |
+| Roles | `:material-card-account-details:` | Role definitions and assignments |
+| Objectives | `:material-target:` | Project goals and missions |
+| Tasks | `:material-checkbox-marked-circle:` | Individual work items |
+| **Project Specifics** |
+| ONLIFE | `:material-alert-decagram:` | Emergency network references |
+| Smartup Model | `:material-atom:` | Core model concepts |
+| Experiment | `:material-flask:` | Scientific method references |
+| **Actions & States** |
+| Vote | `:material-vote:` | Governance decisions |
+| Join | `:material-account-plus:` | Recruitment/onboarding |
+| Build | `:material-hammer:` | Development work |
+| Success | `:material-check-circle:` | Completed/positive items |
+| Warning | `:material-alert:` | Important notices |
+| Info | `:material-information:` | Explanations |
+| **Financial** |
+| Treasury | `:material-currency-eur:` | Money/funding matters |
+| Credits | `:material-coin:` | Smartup Credits (SC) |
+| **Technical** |
+| Code | `:material-code-tags:` | Development/repos |
+| Infrastructure | `:material-server:` | Technical stack |
+| Communication | `:material-chat:` | Matrix/Element |
+
+### Color Philosophy
+
+- **Primary (Amber)** 🟨: Energy, innovation, warmth - use for main CTAs and highlights
+- **Accent (Lime)** 🟩: Growth, freshness, progress - use for success states and secondary actions
+- **Semantic Colors**: Use mkdocs-material's built-in admonition colors for meaning
+
+## 📐 Content Patterns
+
+### Page Headers
+
+Every page should start with a clear hierarchy:
+
+```markdown
+# :material-icon: Page Title
+
+!!! info "What is this?"
+    One-sentence explanation of what this page covers.
+
+## Purpose (or The Why)
+
+Brief paragraph explaining why this matters in the Smartup Zero context.
+```
+
+### Status Indicators
+
+For showing project or phase status:
+
+```markdown
+<div class="grid cards" markdown>
+
+- :material-check-circle:{ .lg .middle } **Completed**
+
+    ---
+
+    What has been achieved
+    
+    [:octicons-arrow-right-24: View details](#)
+
+- :material-progress-clock:{ .lg .middle } **In Progress**
+
+    ---
+
+    What is currently being worked on
+    
+    [:octicons-arrow-right-24: Track progress](#)
+
+- :material-calendar-clock:{ .lg .middle } **Planned**
+
+    ---
+
+    What's coming next
+    
+    [:octicons-arrow-right-24: See roadmap](#)
+
+</div>
+```
+
+### Team Cards
+
+Standard format for presenting teams:
+
+```markdown
+### :material-account-group: Team Name
+
+!!! tip inline end "Quick Links"
+    :material-git: [Team Repos](https://smartup-zero-forgejo.fly.dev/smartup-zero/team-name)  
+    :material-chat: [Team Room](#3_team-name)  
+    :material-clipboard-list: [Open Tasks](link)
+
+**Captain:** [@username](link)  
+**Members:** 5 active contributors  
+**Formed:** January 2025  
+
+**Mission:** One clear sentence describing the team's purpose.
+
+**Current Objectives:**
+- Objective 1 with deadline
+- Objective 2 with deadline
+```
+
+### Phase Documentation
+
+For describing project phases:
+
+```markdown
+## :material-numeric-1-circle: Phase Name
+
+!!! success inline end "Phase Status"
+    **Status:** Active/Complete  
+    **Duration:** 30 days  
+    **Started:** Date  
+    **Target:** Date
+
+### Goals for This Phase
+
+- [ ] Goal 1 with measurable outcome
+- [x] Goal 2 (completed)
+- [ ] Goal 3 with measurable outcome
+
+### Key Deliverables
+
+| Deliverable | Description | Status |
+|-------------|-------------|---------|
+| Item 1 | What it is | :material-check: Done |
+| Item 2 | What it is | :material-progress-wrench: In Progress |
+| Item 3 | What it is | :material-calendar: Planned |
+```
+
+### Call-to-Action Sections
+
+For encouraging participation:
+
+```markdown
+## :material-rocket-launch: Ready to Contribute?
+
+<div class="grid" markdown>
+
+:material-account-plus:{ .lg }
+
+**Join the Project**
+
+Become a Smartup Zero owner
+
+[Join via Open Collective :material-open-in-new:](https://opencollective.com/smartup-zero){ .md-button }
+
+:material-chat:{ .lg }
+
+**Start Discussing**
+
+Connect with the community
+
+[Enter Matrix Space :material-open-in-new:](#){ .md-button }
+
+:material-hammer:{ .lg }
+
+**Start Building**
+
+Pick up your first task
+
+[Browse Open Tasks :material-open-in-new:](#){ .md-button }
+
+</div>
+```
+
+## 📝 Writing Guidelines
+
+### Voice & Tone
+
+- **Inclusive**: Always "we" not "I" or "they"
+- **Experimental**: Acknowledge we're learning ("we believe", "our hypothesis")
+- **Transparent**: Share both successes and challenges
+- **Accessible**: Explain technical terms on first use
+
+### Structure Guidelines
+
+1. **Start with Why**: Lead with purpose/problem before solution
+2. **Show, Don't Just Tell**: Use examples and diagrams
+3. **Progressive Disclosure**: Overview first, details in expandable sections
+
+Example:
+```markdown
+## The Smartup Credit System
+
+**Why it exists:** We need a fair way to track and reward contributions before cash arrives.
+
+??? info "How it works (Technical Details)"
+    Detailed explanation here...
+```
+
+### Common Phrases
+
+Use these standardized phrases:
+
+- "Smartup Zero" (not "SmartUp" or "smartup")
+- "Smartup Credits (SC)" on first mention, then "SC"
+- "the experiment" (lowercase when referring to our project)
+- "collective ownership/craftsmanship/governance" (our three pillars)
+- "ONLIFE" (all caps - it's an acronym)
+
+## 🧩 Component Library
+
+### Definition Boxes
+
+```markdown
+!!! info "Smartup"
+    A new organizational model based on collective ownership, collective 
+    craftsmanship, and collective governance.
+```
+
+### Warning Boxes
+
+```markdown
+!!! warning "Experimental Phase"
+    This process is still being tested in our micro-pilot. 
+    Procedures may change based on learnings.
+```
+
+### Example Boxes
+
+```markdown
+!!! example "How This Works in Practice"
+    When a developer completes a task worth 500 SC, the Team Captain 
+    approves it, triggering an automatic ledger update...
+```
+
+### Quote Boxes
+
+```markdown
+!!! quote "Our Inscription"
+    We don't accept our reality but seek to alter it. We are not too late 
+    or too early but precisely on time...
+```
+
+### Tabs for Multiple Perspectives
+
+```markdown
+=== ":material-account: For Contributors"
+
+    Information relevant to people wanting to contribute...
+
+=== ":material-currency-eur: For Supporters"
+
+    Information for financial supporters...
+
+=== ":material-cellphone: For Future Users"
+
+    Information about using ONLIFE...
+```
+
+### Expandable Details
+
+```markdown
+??? question "Frequently Asked Question"
+
+    The answer to the question...
+
+??? tip "Pro Tip"
+
+    Advanced information for experienced users...
+```
+
+### Button Styles
+
+```markdown
+[Primary Action :material-arrow-right:](#){ .md-button .md-button--primary }
+[Secondary Action](#){ .md-button }
+[Text Link with Icon :material-open-in-new:](#)
+```
+
+### Mermaid Diagrams
+
+```markdown
+```mermaid
+graph TD
+    A[Contributor] -->|Creates| B[Task]
+    B -->|Completes| C[Review]
+    C -->|Approves| D[SC Minted]
+    D -->|Logged in| E[Ledger]
+```
+```
+
+### Progress Indicators
+
+```markdown
+!!! progress "Project Completion"
+    :material-progress-check: **65% Complete**
+    
+    - [x] Phase 0: Micro-Pilot
+    - [x] Infrastructure Setup
+    - [ ] ONLIFE MVP
+    - [ ] First Funding Round
+```
+
+## 🔧 Technical Formatting
+
+### Code Blocks
+
+Always specify language for syntax highlighting:
+
+```markdown
+```python
+def mint_credits(worker, amount):
+    """Mint Smartup Credits for completed work."""
+    return ledger.add_entry(worker, amount)
+```
+```
+
+### File References
+
+```markdown
+!!! file "ledger.log"
+    ```json
+    {"type": "mint", "worker": "@alice", "amount": 500, "task": "#42"}
+    ```
+```
+
+### Terminal Commands
+
+```markdown
+```console
+$ git clone https://smartup-zero-forgejo.fly.dev/smartup-zero/0_timeline.git
+$ cd 0_timeline
+$ mkdocs serve
+```
+```
+
+## 📊 Tables and Data
+
+### Standard Table Format
+
+```markdown
+| Column | Column | Column |
+|--------|--------|--------|
+| Data | Data | Data |
+| Left-aligned | Center-aligned | Right-aligned |
+```
+
+### Status Tables
+
+```markdown
+| Component | Status | Notes |
+|-----------|--------|-------|
+| Matrix Server | :material-check-circle: Operational | 99.9% uptime |
+| Forgejo | :material-check-circle: Operational | v1.21.3 |
+| Engelbot | :material-progress-wrench: In Progress | v0.1 pending deploy |
+```
+
+## 🌐 Linking Strategy
+
+### Internal Links
+
+- Use relative paths: `[Team Structure](../smartup-zero/3_teams.md)`
+- Link to sections: `[Voting Process](1_general_forum.md#voting)`
+
+### External Links
+
+- Always add icon: `[Open Collective :material-open-in-new:](https://opencollective.com/smartup-zero)`
+- Use descriptive text, not "click here"
+
+### Cross-References
+
+```markdown
+!!! seealso "Related Topics"
+    - [The Smartup Model](../0_timeline/the-smartup-hypothesis.md)
+    - [How to Contribute](../smartup-zero/2_workplace.md)
+```
+
+## ✅ Checklist for New Pages
+
+Before publishing any new page, ensure:
+
+- [ ] Uses appropriate icon in title
+- [ ] Has "What is this?" info box
+- [ ] Follows voice & tone guidelines
+- [ ] Includes at least one visual element (diagram, table, or card grid)
+- [ ] Has clear CTAs if applicable
+- [ ] Links to related content
+- [ ] Uses consistent terminology
+- [ ] Mobile-friendly (test grid layouts)
+
+## 🚀 Quick Start Template
+
+Copy this template when creating new pages:
+
+```markdown
+# :material-icon: Page Title
+
+!!! info "What is this
\ No newline at end of file