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-# Smartup Zero: The Experiment
+---
+title: The System Change Marketplace
+hide:
+  - navigation
+  - toc
+---
 
-*We don't accept our reality but seek to alter it.*
+# We don’t accept our reality but seek to alter it.
 
-## What is this?
+**The clock is ticking. The systems we rely on are not solving the world's most critical problems fast enough. We need a new engine for change.**
 
-This is the public record of **Smartup Zero** - an experiment to build technology for the common good using a new organizational model.
+**0_timeline is that engine. A place to build what matters.**
 
-## Our First Mission: ONLIFE
+---
 
-We're building a decentralized emergency communication network that works when everything else fails.
+### The Observation: A Global Promise, A Stalled Reality
 
-## Get Involved
+In 2015, the world agreed on a plan: the 17 Sustainable Development Goals (SDGs). It was a historic commitment to end poverty, protect the planet, and build a just society by 2030.
 
-- [Read our Business Plan](osbp/why.md)
-- [See Open Roles](osbp/who.md)
-- [Track Our Progress](progress/phase-0.md)
+But we are not on track. The traditional models for innovation, optimized for profit over public good, are failing to deliver the tools we need.
+
+### The Hypothesis: A New Kind of Company
+
+What if we could change mindsets by changing toolsets? This is the **Smartup Hypothesis**.
+
+It defines a new model for building technology—one based on radical transparency and collective power.
+
+!!! abstract "The Smartup Model"
+
+    A Smartup is a mission-driven company built on three pillars:
+
+    *   **Co-Ownership:** 1 person = 1 vote. Democratic control.
+    *   **Co-Workmanship:** Financial reward is meritocratic, based on verifiable contributions.
+    *   **Co-Governance:** All decisions are made transparently, by the collective.
+
+**0_timeline is the marketplace where these Smartups are born.** Scientists and experts define the problems our world faces (the demand). We, the people, provide the solutions (the supply).
+
+### The Experiment: Smartup Zero is Live
+
+A hypothesis must be tested. **Smartup Zero is that test.** It is the first Smartup, Patient Zero, created to prove this model can work.
+
+Our mission is to build **ONLIFE**: a decentralized emergency communication network that works when all others fail. A tool built for resilience, not for profit.
+
+### Your Role: You Are The Supply Side
+
+This entire system is designed for you to take an active role. You are not a user; you are a co-creator. At 0_timeline, there are two ways to build a better future:
+
+| Create | Partake |
+| :--- | :--- |
+| **Submit a solution.** Have an idea for a new tool that can tackle one of the SDGs? Propose it and start a new Smartup. | **Join a mission.** Lend your skills, knowledge, and time to an existing Smartup. Help build a solution you believe in. |
+
+**Smartup Zero is building now, and we need you.** This is your invitation to help create the good side of history.
+
+<br>
+
+[Join the Smartup Zero Experiment](smartup-zero/4_roles.md){ .md-button .md-button--primary }
+[Explore the Full Blueprint](0_timeline/the-smartup-hypothesis.md){ .md-button }

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