diff --git a/docs/assets/banner3.png b/docs/assets/banner3.png
new file mode 100644
index 0000000..a69c359
Binary files /dev/null and b/docs/assets/banner3.png differ
diff --git a/docs/index.md b/docs/index.md
index d31690b..ae3eb62 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -11,10 +11,10 @@ hide:
-
BING! YOU ARRIVED AT 0_TIMELINE
- Here we don’t accept our reality but seek to alter it.
- The clock is ticking. The tools we rely on are not helping us progress on the UN Sutainable Development Goals . We need a new toolset.
- 0_timeline is the place where we can forge that new toolset. Right now, we are building the first one..
+
+
+
+
@@ -23,59 +23,133 @@ hide:
+---
+# :material-flask: TIMELINE0
+
+!!! info "What is this?"
+ Timeline0 is the birthplace for Smartups. Smartups are designed to create digital technologies that people can use to help the UN SDG's progress. Right now we are giving birth to the first smartup to test the model: Smartup Zero. There we are creating Onlife. An emergency network for citizens that works when all other networks fail. Here at timeline0 we document this live experiment in creating a tool that serves humanity, not shareholders. Everything happens in public: decisions, code, budgets, failures, breakthroughs.
+
+## :material-help-circle: Three Things You Need to Understand
+
+
+
+- :material-web:{ .lg .middle } **Timeline0**
+
+ ---
+
+ **The birthchamber for Smartups**
+
+ This website. Where new collaborative technology projects are designed, tested, and launched following the scientific method. A public laboratory notebook.
+
+- :material-atom:{ .lg .middle } **Smartup Zero**
+
+ ---
+
+ **Patient zero of a new model**
+
+ Our first live experiment. Testing whether collective ownership + transparent governance + scientific grounding = technology that actually helps people.
+
+- :material-alert-decagram:{ .lg .middle } **ONLIFE**
+
+ ---
+
+ **Emergency network for citizens**
+
+ The technology Smartup Zero is building. A mesh network for smartphones that works without internet or telecoms. Your lifeline when everything else fails.
+
+
+
+## :material-atom: What Makes a Smartup Different?
+
+!!! info "Definition"
+ A Smartup is a digital cooperative that builds tools for resilience and SDG advancement through transparent, collective systems. No founders. No investors. No exits. Everyone who contributes is an equal owner.
+
+**The Three Pillars:**
+
+| Principle | How It Works | Why It Matters |
+|-----------|--------------|----------------|
+| **Collective Ownership** | Join = Own. No equity rounds, no dilution. | Aligned incentives. We all win together. |
+| **Collective Craftsmanship** | Contribute work, earn Smartup Credits (1 SC = €1) | Fair value. Skills over capital. |
+| **Collective Governance** | Community votes on major decisions | True democracy. Not just another DAO. |
+
+## :material-map: How This Site Is Structured
+
+**We follow the scientific method:**
+
+```mermaid
+graph TD
+ A[Observation] --> B[Hypothesis]
+ B --> C[Experiment Design]
+ C --> D[Live Experiment]
+ D --> E[Results & Analysis]
+```
+
+=== ":material-telescope: The Theory"
+
+ **Understanding the problem and proposing solutions**
+
+ 1. [**The Observation**](/0_timeline/the-observation/) — 65% of SDGs are failing. Current systems don't work.
+ 2. [**The Hypothesis**](/0_timeline/the-smartup-hypothesis/) — Collective ownership + transparent governance = better outcomes
+ 3. [**The Experiment**](/0_timeline/the-experiment/) — How we're testing this theory
+
+=== ":material-hammer: The Practice"
+
+ **Building ONLIFE through Smartup Zero**
+
+ - [**Executive Summary**](/smartup-zero/executive-summary/) — The complete vision and mission
+ - [**Design Blueprint**](/smartup-zero/design-blueprint/) — User experience and interfaces
+ - [**Development Blueprint**](/smartup-zero/development-blueprint/) — Technical architecture
+ - [**Science Blueprint**](/smartup-zero/science-blueprint/) — Mesh network protocols
+
+=== ":material-chart-line: The Progress"
+
+ **Real-time experiment data**
+
+ - [**One Pager**](/smartup-zero/one-pager/) — Live dashboard
+ - **Current Phase:** Validation
+ - **Owners:** 23 of 500 target
+ - **Funding:** €4,600 of €50,000
+
+## :material-rocket-launch: Join the Experiment
+
+**You have two options:**
+
+
+
+:material-account-plus:{ .lg }
+
+**Join Smartup Zero**
+
+Become a co-owner and help build ONLIFE
+
+[Join via Open Collective :material-open-in-new:](https://opencollective.com/smartup-zero){ .md-button .md-button--primary }
+
+:material-atom:{ .lg }
+
+**Start Your Own Smartup**
+
+Use our blueprint to build different tools
+
+[Learn the Model :material-arrow-right:](/0_timeline/the-experiment/){ .md-button }
+
+
+
+!!! abstract "Why Now?"
+ :material-clock-alert: **2030 is the SDG deadline.** We have 5 years to build the tools humanity needs.
+
+ The next big thing will be a mosaic of small things. This is one of them.
---
-## :material-timeline: **What is 0_timeline?**
-
-> **A living public experiment.**
-Everything happens here: ideas, decisions, roles, challenges, breakthroughs.
-
-We’re building technology **like a scientific experiment**:
-- Transparent
-- Community-owned
-- Measured and documented
+!!! tip "Deep Dive"
+ - **Understand the system failures:** [The Observation](/0_timeline/the-observation/)
+ - **See how we organize differently:** [Social Subsystem](/0_timeline/social-subsystem/)
+ - **Explore the tech stack:** [Technical Subsystem](/0_timeline/technical-subsystem/)
+ - **Learn about borderless operations:** [External Subsystem](/0_timeline/external-subsystem/)
---
-## 🧬 **The Four Elements of Our Atom**
-
-| { width=80px }
**0_timeline**
The **space** where Smartups are designed, tested, and shared—**step by step**. | { width=80px }
**Smartup**
A **new way to build technology**:
Transparent. Community-driven. Experimental. |
-|---|---|
-| { width=80px }
**Smartup Zero**
Our **first live experiment**.
Testing the Smartup model—failures and successes both matter. | { width=80px }
**ONLIFE**
The **technology we’re building**:
A decentralized emergency network for European citizen resilience. |
-
----
-
-## 🌍 **Our Alignment with the UN SDGs**
-
-> **We’re not just building tech—we’re contributing to global goals.**
-
---8<-- "_snippets/sdg-grid.md"
-
----
-
-## :material-eye-outline: **Radical Transparency**
-
-We believe the next generation of digital infrastructure **must be open**:
-
-- Open decisions
-- Open failures
-- Open success tracking
-- Open governance
-
----
-
-## :material-heart-search: **Why are we doing this?**
-
-Because the system isn’t working.
-We need **new methods** to create—and govern—the technology that shapes our world.
-
-**Smartup Zero** is our experiment to test that belief.
-In the open. For everyone to see.
-
----
-
-## :material-account-multiple-plus: **Join the Experiment**
-
---8<-- "_snippets/join-cta.md"
-
+*[Timeline0]: The transparency layer and public laboratory for Smartup experiments
+*[Smartup]: A digital cooperative that builds tools for resilience through collective ownership
+*[ONLIFE]: Emergency mesh network for smartphones that works without internet
+*[SDG]: United Nations Sustainable Development Goals
diff --git a/docs/stylesheets/extra.css b/docs/stylesheets/extra.css
index c5b49c0..5827a98 100644
--- a/docs/stylesheets/extra.css
+++ b/docs/stylesheets/extra.css
@@ -52,7 +52,7 @@ body:not(.has-hero) .md-content__inner {
/* Background setup */
background:
linear-gradient(to bottom, rgba(0, 0, 0, 0.5), rgba(0, 0, 0, 0.2), rgba(0, 0, 0, 0)),
- url('../assets/banner1.png') no-repeat center center;
+ url('../assets/banner3.png') no-repeat center center;
background-size: cover;
background-attachment: fixed; /* Optional: parallax effect */
diff --git a/mkdocs.yml b/mkdocs.yml
index 2f3bf48..8530423 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -1,6 +1,6 @@
-site_name: 0_timeline
-site_description: Building technology for the common good
-site_url: https://0_timeline.org
+site_name: Timeline0
+site_description: The birthplace of Smartups
+site_url: https://timeline0.org
extra_css:
- stylesheets/extra.css