# :material-cash-multiple: 4. Business Blueprint

!!! info "What is this section?"
    This document is the official **Business Blueprint** for Smartup Zero. It defines the economic models—both external and internal—that will ensure the long-term sustainability and independence of the Onlife platform and the Smartup organization. It is the primary responsibility of the **`3_4_business_team`**.

    - **Attacker (A):** The members of the `3_4_business_team` are the "attackers" who research, model, and propose these economic systems.
    - **Defender (D):** The `4_1_4_tc_business_team` (the Team Captain) is the "defender," responsible for reviewing the models for viability and mission alignment.
    - **Midfielder (M):** The `Engelbot` automates the tracking and reporting of our internal economy via the `ledger.log`.

## 1. Mission Summary

Our mission is to design a sovereign business model that ensures the Onlife platform's permanent independence from shareholder capitalism, while simultaneously building and managing a fair, transparent internal economy that properly values all contributions to the Smartup.

---

## **Part 1: The Onlife Sovereign Business Model (External Focus)**

This section defines our strategy for making the Onlife platform financially self-sustaining without compromising its core mission.

### 2.1. Philosophy: Public Good over Private Profit
The Onlife platform is critical digital infrastructure for civil defense. As such, it cannot be owned or controlled by entities driven by a profit-motive, which would inevitably lead to mission drift. We explicitly reject business models based on venture capital, data monetization, or individual user fees.

Our model is designed for one purpose: to fund the perpetual development and maintenance of a free, open, and accessible public utility.

### 2.2. The Core Model: Public Utility & Ecosystem Licensing
Onlife will be financed through a B2G (Business-to-Government) and B2O (Business-to-Organization) licensing model. We sell valuable capabilities to the institutions responsible for public safety, while the platform remains **always free for citizens**.

#### The "Customers": Knowledge & Implementation Partners
Our partners are not traditional customers; they are co-stewards of public safety.
*   **Public Sector:** Municipalities, regional governments, and national civil defense agencies.
*   **Humanitarian Sector:** NGOs like the Red Cross/Red Crescent, and other disaster relief organizations.

#### The Value Proposition
For a predictable license fee, these partners receive the right and the ability to manage the Onlife ecosystem within their jurisdiction. This includes:

*   **Plugin Registry Control:** The ability to define which `Plugins` are available to citizens in their area during a specific crisis.
*   **Customization:** The ability to pre-load plugins with localized data (e.g., shelter locations, evacuation routes).
*   **Direct Communication Channel:** A resilient method to broadcast verified information to citizens when all other networks fail.

!!! example "How It Works: The Istanbul Scenario"
    1.  The **City of Istanbul** pays an annual license fee to the Onlife Smartup.
    2.  The **Turkish Red Crescent** has developed a sophisticated `SOS Triage Plugin` (as a partner within the Smartup).
    3.  Istanbul's disaster plan dictates that in an earthquake, the Red Crescent's `Plugin` is automatically pushed to all Onlife `Groups` in the city.
    4.  Citizens use a world-class, trusted tool. The Red Crescent gets their software deployed. Istanbul fulfills its duty of care. The Onlife Smartup gets the funding it needs to maintain the core platform.

### 2.3. The Strategic Vision: From Utility to Standard

Our business model is designed to evolve as the platform's adoption grows.

*   **Mid-Term Strategy (The Next 5-10 Years): Achieve Sustainability.**
    Our goal is to onboard enough government and NGO partners under the licensing model to make the Smartup fully financially independent and self-sustaining. This phase proves the utility and builds a powerful coalition of support.

*   **Long-Term Vision (The Endgame): Become a Mandated Open Standard.**
    With a proven track record and a strong coalition, our ultimate goal is to work with partners like the **European Union** to have the Onlife Protocol mandated as a standard safety feature in all mobile operating systems sold in Europe. At this point, the business model would evolve from selling licenses to providing certification, consulting, and maintaining the open standard, funded by sustaining grants.

---

## **Part 2: The Smartup Zero Internal Economy (Internal Focus)**

This section defines the systems we use to value and reward the work of the contributors who build and govern the Smartup. This is the responsibility of the Business Team to manage, research, and continuously improve.

### 3.1. Philosophy: Rewarding Contribution, Not Capital
Our internal economy is designed to be radically meritocratic. Value is allocated based on verifiable work and community trust, not on the amount of capital invested.

### 3.2. The Dual-Currency System
We use two distinct forms of internal value to capture the full spectrum of contribution.

#### Smartup Credits (SC): The Currency of Work
SC is the mechanism for fairly compensating tangible work.

*   **Definition:** 1 Smartup Credit (SC) represents a 1 EUR claim on the Smartup's cash treasury.
*   **Earning:** SC can only be "minted" by completing a task with a pre-approved SC bounty.
*   **The Ledger:** All SC transactions (mints and burns) are immutably recorded in a public `ledger.log` file in our Forgejo repository. This is our single source of truth.
*   **Redemption:** When the treasury has sufficient cash from revenue or crowdfunding, "Redemption Windows" are opened. SC is redeemed for EUR on a First-In, First-Out (FIFO) basis, rewarding our earliest contributors first.

#### Smartup Karma (SK): The Currency of Trust
SK is a non-monetary currency that measures an individual's reputation and positive impact on the community.

*   **Definition:** SK is reputation that cannot be bought or transferred.
*   **Earning:** SK is awarded for actions that build the community: high-quality code reviews, mentoring junior members, successfully proposing and passing governance votes, and resolving disputes.
*   **Utility:** A high SK score is required to unlock leadership positions (like Team Captain) and can provide additional weight in certain governance votes.
*   **Decay:** SK has a slow monthly decay, ensuring that influence remains with those who are actively contributing to the community's health.

### 3.3. Treasury Management and Fiscal Controls
The Business Team is the steward of the treasury, governed by strict, transparent rules.

*   **The Bank:** All cash funds are held with **Open Collective Europe**, providing full public transparency on income and expenses.
*   **The Golden Rule:** To maintain the value of SC and prevent hyperinflation, we enforce a strict fiscal policy: **Total Outstanding SC will never exceed 3x the cash held in the treasury.** This rule is enforced automatically by our CI/CD pipeline, which will block any new SC minting that would violate the cap.

x*Figure: The flow of cash and Smartup Credits (SC) within the system.*

## 4. Submissions: The Business Roadmap

| Objective ID | Submission Title | Core Goal (External) | Core Goal (Internal) | Status |
| :--- | :--- | :--- | :--- | :--- |
| `5_1_4_4...` | **Develop MVP Pricing Model** | To research and propose a simple, tiered licensing model for our first municipal partners. | N/A | :material-calendar: Planned |
| `5_2_4_4...` | **Formalize Treasury Rules** | N/A | To document the precise rules for SC redemption windows and treasury management. | :material-calendar: Planned |
| `5_3_4_4...` | **Identify First Knowledge Partner** | To identify and begin discussions with a pilot NGO partner (e.g., a national Red Cross chapter). | To refine the terms of the Organizational License. | :material-calendar: Planned |

## 5. Role Management: Call for Contributions
To build a sustainable economic engine, we need strategic and analytical minds.

| Role ID | Role Title | Your Mission If You Join |
| :--- | :--- | :--- |
| `4_1_4` | **Partnership Lead** | You will build the relationships with our first government and NGO partners, championing the adoption of the Onlife platform. |
| `4_2_4` | **Economic Modeler** | You will analyze and refine the SC/SK system, ensuring our internal economy is fair, resilient, and encourages healthy growth. |
| `4_3_4` | **Grant & Fundraising Lead** | You will secure the initial funding through crowdfunding and grant applications that will power our Validation Phase. |

## 6. Team Budget

| Item | Value (SC) | Status |
| :--- | :--- | :--- |
| **Total Phase 1 Budget:** | 0 | Awaiting initial crowdfunding |
| **SC Minted to Date:** | 0 | - |
| **Remaining Budget:** | 0 | Our first goal is to meet the Validation Phase crowdfunding target. |
