# :material-book-open-page-variant: The Official Smartup Zero Business Plan v0.1

!!! abstract "Building ONLIFE - Europe's Emergency Communication Infrastructure"
    ONLIFE is a citizen protection initiative developing a smartphone-based emergency network that works without internet or telecoms. In times of cyberattacks, large-scale disruptions, or disasters, citizens continue communicating via a decentralized mesh network using existing smartphone hardware. As Smartup Zero's inaugural project, ONLIFE aims to become a strategic cornerstone of the EU Readiness 2030 program.

![Centered image](../assets/ONLIFE ART 1.png){ style="display: block; margin: 0 auto; width: 500px;" }


## :material-format-list-numbered: Business Plan Structure

<div class="grid cards" markdown>

- :material-numeric-1-circle:{ .lg .middle } **[Executive Summary](executive-summary.md)**
    ---<br>
    Why the world needs ONLIFE<br>
    The vision and mission<br>
    Three groundings overview<br>
    
    *Leadership Team responsibility*

- :material-numeric-2-circle:{ .lg .middle } **[Design Blueprint](design-blueprint.md)**
    ---<br>
    User experience design<br>
    Interface mockups<br>
    Interaction patterns<br>
    
    *Design Team responsibility*

- :material-numeric-3-circle:{ .lg .middle } **[Development Blueprint](development-blueprint.md)**
    ---<br>
    Technical architecture<br>
    Current proof of concept<br>
    Development roadmap<br>
    
    *Development Team responsibility*

- :material-numeric-4-circle:{ .lg .middle } **[Business Blueprint](business-blueprint.md)**
    ---<br>
    Sustainability model<br>
    Validation phase budget<br>
    Market strategy<br>
    
    *Business Team responsibility*

- :material-numeric-5-circle:{ .lg .middle } **[Media Blueprint](media-blueprint.md)**
    ---<br>
    Communication strategy<br>
    The Smartup voice<br>
    Publication calendar<br>
    
    *Media Team responsibility*

- :material-numeric-6-circle:{ .lg .middle } **[Science Blueprint](science-blueprint.md)**
    ---<br>
    Research questions<br>
    Evidence base<br>
    R&D roadmap<br>
    
    *Science Team responsibility*

- :material-numeric-7-circle:{ .lg .middle } **[Operational Blueprint](operational-blueprint.md)**
    ---<br>
    Definition of ready<br>
    Phase transition criteria<br>
    Success metrics<br>
    
    *Operational Team responsibility*

</div>

## :material-pillar: The Three Groundings

Every Smartup must prove legitimacy through three essential tests:

<div class="grid cards" markdown>

- :material-earth:{ .lg .middle } **SDG Grounding**
    ---
    **Which global goals?**<br>
    SDG 11: Sustainable Cities<br>
    SDG 16: Peace & Justice<br>
    SDG 9: Innovation & Infrastructure<br>
    
    [:material-arrow-right: See full SDG analysis](executive-summary.md#sdg-grounding)

- :material-flask:{ .lg .middle } **Scientific Grounding**
    ---
    **Does it work?**<br>
    10 years R&D with TNO<br>
    75+ node mesh proven<br>
    Academic validation<br>
    
    [:material-arrow-right: See research base](executive-summary.md#scientific-grounding)

- :material-account-multiple:{ .lg .middle } **Democratic Grounding**
    ---
    **Do people want this?**<br>
    Current: 23 owners<br>
    Target: 500 owners<br>
    €4,600 of €50,000<br>
    
    [:material-arrow-right: See validation progress](executive-summary.md#democratic-grounding)

</div>

## :material-information: About This Document

!!! info "A Living Business Plan"
    **Version**: 0.1 (Entrepreneur's proposal)<br>
    **Status**: Seeking collective validation<br>
    **Updates**: Continuous via lazy consensus<br>
    **Access**: Public and transparent<br>
    
    This OSBP transforms from individual vision to collective property as teams form and contribute their assessments.

## :material-shield-alert: The Urgency

<div class="grid cards" markdown>

- :material-numeric-1-circle-outline:{ .lg .middle } **10,000+**
    ---
    Cyberattacks in EU (2023)<br>
    40% target critical infrastructure<br>
    Source: ENISA

- :material-numeric-2-circle-outline:{ .lg .middle } **0**
    ---
    Current citizen solutions<br>
    When internet fails<br>
    We depend on 1940s radio

- :material-numeric-3-circle-outline:{ .lg .middle } **450M**
    ---
    EU citizens need<br>
    Emergency communication<br>
    ONLIFE can deliver

</div>

---

!!! success "Ready to Dive In?"
    This business plan is your guide to understanding how we're building ONLIFE through the world's first Smartup. Each section is owned by a specialized team, continuously updated, and open for your input.
    
    [:material-arrow-right-bold: Start with Executive Summary](executive-summary.md){ .md-button .md-button--primary }

---

**Document Status**: Validation Phase | **Last Updated**: 26 july 2025 | **Contribute**: [Join Smartup Zero](https://opencollective.com/smartup-zero)

